Listed below is what is truly important to us as an organization and our employees who care about the well-being of your pet. Our core values are the culture of our company. It is important to us to remain committed to these core values as it is the foundation of every bag of food we produce, and regardless the size of our organization we will remain true to ourselves and to our customers needs.
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Passion for Quality
Unlike large corporations we are committed to quality ingredients first....not profits. Our foods may cost more on the shelf but we can assure you, we are providing extra healthy nutrients in every bag. We define quality through nutritive value, taste, consistency and safety in all products we produce. It is important to us that we respect our customers and put them first when developing and producing our foods.
Quality Standards
Safety .............It is about being unwavering on our ingredient selections and quality standards!
In 2008 we implemented our triple check safety program and ingredient selection criteria. We believe safety and nutritional quality begins with fresh quality ingredients that require minimal or no preserving prior to manufacturing. That is why we have begun formulating our new diets with fresh meats (not frozen nor rendered), fruits and vegetables (not frozen), and select oils (not rendered) that are stable, unaltered and are grown by local growers.
Safety is a high priority to our company and our employees. Assuring quality begins with ingredients that are tested prior to receiving for quality assurance including but not limited to; nutritional integrity, aflatoxins, microtoxins, and moisture levels. During production Near Infra Red Technology is used to measure specific properties of the foods to ensure product integrity and nutritional content of the food. Between production runs we require a complete cleaning and sanitation of the system to ensure the integrity of our foods and also prevent any cross contamination. All finished products are thoroughly tested prior to shipping with a full analysis of the foods Quality control procedures and finished products are independently audited by NSF – Cook and Thurber, and/or the American Institute of Baking (human food auditors) to assure quality standards are followed and improved. Petcurean also retains final tested food samples from all batches and lot numbers that can be tracked immediately through our methodical tracking protocol.
Customers First! (Dogs and Cats)
Many companies feel their customers are humans, but at Petcurean Pet Nutrition Inc. we know that dogs and cats are the most important stakeholders in our business. By pleasing pets we can then please their guardians.
We are not interested in least cost formulations, instead we are focused on sourcing high quality, wholesome, ingredients that reduce the amount your pet consumes, while enhancing the nutritional value of each formula.
Commitment to Customer Service
It is our goal to change the typical way pet food companies operate and represent their foods. Providing unbiased and useful information that best suits the needs of each individual consumer is important to our staff and our organization. We recognize that the broad range of pet food choices make it hard to select the very best food and that not every pet is suited for all foods. It is our responsibility to provide the correct information for pet parents when selecting a food. It is for this reason our staff continue to direct customers to the right products, even if it is not one of our own. We invite you to contact our toll free number (1-866-864-6112) and talk to a Petcurean Nutritional Specialist to assure you are making the best choice for your pet.
Commitment to Education
We have always prided ourselves on being part of a movement that wanted to enhance the well-being of pets. As owners we were concerned about the misinformation that is being provided to consumers by misinformed sales reps. In 2005, Petcurean went beyond just making healthier foods by introducing the Petcurean University Retail Development program for independent pet retailers and distributors. We wanted to lead the way in educating pet food retailers with unbiased nutritional information that helped pet parents select the right food for their needs. Today thousands of retail managers, owners and clerks throughout
N. America have participated in the Petcurean University Retail Development Program.
Our products are sold at select independent retailers who truly care about the safety and needs of your pet. They are committed to not just stocking pet food on their shelves but helping consumers with difficult decisions, such as selecting the correct food for their pet’s individual needs.
We are proud to acknowledge the thousands of independent retailers who sell our products throughout the world and their commitment to the well-being of pets.
Together we are changing the way pet food is made and sold...ONE BAG AT A TIME!
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