Here are the key factors we are looking for from Sponsorship applicants:
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Timing: Your event or opportunity takes place a minimum of 5 months from the date you are submitting your online sponsorship application.
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Our Core Values: We operate by keeping our core values at the very centre of everything we do. These values represent the foundation of every bag of food we produce and we are looking for partners who share the same values. Our core values are: Excellence, Integrity, Conscientiousness and Passion.
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Target Demographic: Does your event or sponsorship opportunity offer a venue for dog and cat lovers? We are on the lookout for event opportunities targeting the following demographics:
- Predominantly female
- Aged 35-64 (couples and/or families with children aged 3+)
- Consider healthy living an important part of their life
- Consider their pet as important a member of the family and wants the best for their pets
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Alignment with Petcurean's Marketing Objectives: Petcurean is looking to partner with events that will help to bring our brands to life and that will create meaningful experiences for our target consumers. Can your event or group help us achieve this objective?
Please note: Forms must be completed in full to be considered for sponsorship. Well-prepared applicants may need approximately 30 minutes to complete the Form. |
| A brief, but detailed description of the event/opportunity: Include how the proposed action or event will enhance the Petcurean Pet Nutrition mandate.
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| Your mission statement:
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| Target demographic:
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| Name of event:
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| Location of event:
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| Dates/timing of event/opportunity:
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| Anticipated attendance: Annual ticket sales/registration, paid and unpaid, trend history for the last three years and future projections for three years.
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| Newspapers, TV and Radio: Please list the specific media that you are utilizing, giving the source, areas covered and circulation numbers.
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| Social Media: Websites, Facebook, etc. Please supply with site addresses and viewer numbers.
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| Sponsorship request/payment terms: Please list all costs Petcurean is expected to pay, in bullet format, including value-in-kind, sampling, prizing, promotional fees, signage, literature, printing costs, creative/production costs, equipment, merchandising, royalties, licensing, etc.
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| Proposed sponsorship benefits Petcurean will receive by sponsoring your event/opportunity: Please provide sampling opportunities, vendor opportunities, media/brand exposure, event signage, live brand mentions, Radio/TV/Print advertising support with audience and circulation numbers, nutrition education opportunities, tickets/attendance privileges, etc.
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| Are you prepared to submit a report (post-event) confirming milestones achieved and any other data that you would be willing to share with us so we can determine the return on our sponsorship investment?
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| If yes, please indicate the date you expect to submit the report:
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| Deadlines: Please list all pertinent deadlines associated with proposed actions or events.
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Is there an opportunity for Petcurean team members to participate in the event in a volunteer capacity?
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| A list of other sponsors, indicated whether potential or committed:
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| Any other pertinent information:
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