Now Fresh

Grain Free Adult Food

NOW FRESH™ Adult cat food recipe is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. NOW FRESH™ also features zero grains, gluten, wheat, beef, corn or soy. Zero rendered meats, by-products or artificial preservatives.

This recipe also features:

  • Balanced proteins and fats to promote an active lifestyle
  • Omega oils to promote skin and coat health
  • Pre + Probiotics to support healthy digestion
  • Added Taurine to support vision and heart function
  • Antioxidants to support increased immunity

Available in 0.5lb, 4lb, 8lb, and 16lb bag sizes

We select the highest quality, healthiest, least processed, and of course the most flavourful ingredients available. Here is a full list of the ingredients used in this recipe:

De-boned turkey, potato flour, peas, potatoes, pea fibre, whole dried egg, tomato, canola oil (preserved with mixed tocopherols), flaxseed, natural flavour, coconut oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, apples, carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papayas, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, alfalfa, calcium carbonate, phosphoric acid, sodium chloride, lecithin, potassium chloride, DL-methionine, taurine, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, ferrous sulphate, zinc oxide, iron proteinate, copper sulphate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), dried kelp, L-lysine, dried chicory root, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger fermentation product, dried Aspergillus oryzae fermentation product, yucca schidigera extract, L-carnitine, marigold, dried rosemary.

If you’d like to learn more about all the good stuff in each and every Petcurean recipe, please explore our comprehensive glossary of ingredients.
Cat Weight Less Active Active
5-7lb (2.3-3.2kg) 1/4 – 1/3 cup (29 – 36g) 1/4 – 1/3 cup (33 – 40g)
7-10lb (3.2-4.5kg) 1/3 – 1/2 cup (36 – 52g) 1/3 – 1/2 cup (40 – 58g)
10-13lb (4.5-6kg) 1/2 – 3/4 cup (52 – 87g) 1/2 – 7/8 cup (58 – 96g)
13-16lb (6-7.3kg) 3/4 – 1 cup (87 – 107g) 7/8 – 1 cup (96 – 119g)

The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat’s ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.

Calorie Content: ME (Calculated)= 3862 kcal/kg or 444 kcal/cup

Crude protein (min) 31%
Crude fat (min) 18%
Crude fibre (max) 2.5%
Moisture (max) 10%
Ash (max) 6.5%
Phosphorus (min) 0.60%
Magnesium (max) 0.09%
Taurine (min) 0.24%
*Omega 6 (min) 2.4%
*Omega 3 (min) 0.48%

Calorie Content: ME (Calculated)= 3862 kcal/kg or 444 kcal/cup

Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium).
*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

NOW FRESH™ grain free Adult Cat recipe is formulated to meet the nutritional levels established by the AAFCO cat food nutrient profiles for maintenance.

DOWNLOAD NUTRIENT PROFILE

4 Pet parents have reviewed this recipe
Christa 02 - 06 - 17
5/5 stars
Low phosphorous and apparently delicious
Finally! A low phosphorous, chicken-free dry food my finicky senior cat loves. It's been very difficult to find a high-quality, kidney-friendly diet for my ailing cat. After much trial and (expensive) error, Now Fresh is a clear winner in the dry food category. Still looking for a wet that will work for her needs and palate, but we are both very happy with this dry formula.
Olive Hayfield 08 - 17 - 16
1/5 stars
NOW cat biscuits
Im very disappointed ith theses biscuits ..Ive just paid 110 turkish lira for a bag under 2 kilos ...They are so small my cat doesnt bite them she just swallows them down whole .. You cant see inside the bag what they are like they should have a clear panel on the bag so you can see them ..I cant afford to waste that much money ...
    Response from Petcurean on 01 - 30 - 17
    Hi Olive! Thanks for your review! Cats are very sensitive to kibble shape, size, and texture. We have purposely selected to use a small, round kibble for our cat formulations because our experience has demonstrated that this is the type of kibble cats prefer. Larger kibble is more easily broken and many cats will not eat fragmented pieces. The smaller kibble size is uniquely suited for a cat's smaller mouth to help with picking up the kibble and chewing. Thank you for our feedback regarding the clear panel on the bag. We have forwarded your suggestion to our marketing department. If you have any further questions or need more information please give us a call at 1.866.864.6112.
Christa 02 - 06 - 17
5/5 stars
Low phosphorous and apparently delicious
Finally! A low phosphorous, chicken-free dry food my finicky senior cat loves. It's been very difficult to find a high-quality, kidney-friendly diet for my ailing cat. After much trial and (expensive) error, Now Fresh is a clear winner in the dry food category. Still looking for a wet that will work for her needs and palate, but we are both very happy with this dry formula.
Olive Hayfield 08 - 17 - 16
1/5 stars
NOW cat biscuits
Im very disappointed ith theses biscuits ..Ive just paid 110 turkish lira for a bag under 2 kilos ...They are so small my cat doesnt bite them she just swallows them down whole .. You cant see inside the bag what they are like they should have a clear panel on the bag so you can see them ..I cant afford to waste that much money ...
    Response from Petcurean on 01 - 30 - 17
    Hi Olive! Thanks for your review! Cats are very sensitive to kibble shape, size, and texture. We have purposely selected to use a small, round kibble for our cat formulations because our experience has demonstrated that this is the type of kibble cats prefer. Larger kibble is more easily broken and many cats will not eat fragmented pieces. The smaller kibble size is uniquely suited for a cat's smaller mouth to help with picking up the kibble and chewing. Thank you for our feedback regarding the clear panel on the bag. We have forwarded your suggestion to our marketing department. If you have any further questions or need more information please give us a call at 1.866.864.6112.
Stacy 04 - 17 - 16
5/5 stars
NOW
My two kitties love the NOW. Turkey duck formula. It's amazing. They gave up all the others. I really like the samples they offer. It was a great way to taste test.
Kristen 03 - 02 - 16
5/5 stars
Cats' choice!
I've been trying out different healthy foods for my cats after reading that what I was giving them was no good (cheap grocery store brand)! I tried a few frozen raw kinds and they turned up their noses immediately. Tonight I sat out GO duck recipe, NOW turkey salmon duck in the mega oils, & a refrigerated kind. The only one they loved was the NOW! Now I just have to see if the vomiter vomits. Haha I have high hopes! I'll report back! I'm just excited that they both found one they love after trying 6 new foods!