Health & Nutrition | Dogs | Cats | October 1, 2015

A simple guide to reading the back of pet food bags

Have you ever stood in the pet food store reading the back of a pet food bag thinking to yourself “I have no idea what this means”? If you answered yes, you’ve landed in the right spot .This article will help you navigate through all that fancy nutrition lingo. If you flip over to the back of one of our bags, you’ll see 3 panels you’ll want to pay attention to:


It is what it sounds like. The ingredients panel is a listing of every ingredient that is in the food. Something to note is the order in which it is listed. Ingredients are listed by weight, starting with the heaviest and descending to the lightest.

Things to consider

It is important to do your research and find out where the company that makes the pet food you are interested in sources their ingredients. When it comes to our ingredient sourcing, you can rest assured that the meat proteins, grains, cereals, fruits and vegetables in our GO! SOLUTIONS and NOW FRESH products are sourced from North America (as close to the production facility as possible), with the exception of our lamb which is from New Zealand and Australia.

We partner with a trusted network of local farmers and ranchers who can provide us with the freshest and highest-quality product possible; this not only fulfills our requirement for freshness and nutritional integrity, but using local sources means less emissions polluting our air from long-distance trucking.

Guaranteed Analysis

The Association of American Feed Control Officials (AAFCO) requires that all pet food companies list the minimum (or maximum) amount of nutrition (e.g. protein) they can expect to be included in any given food. It’s a panel that many people jump to first, without really understanding their pet. If you’re not sure how much protein, fat and other goodies your pet needs, give us a call and we’ll help you out. 1-866-864-6112

Things to consider

You’ll want to find a pet food company that puts the quality and safety of their recipes above all else during their manufacturing process.

We approach the quality and safety of our pet foods with utmost care and we set extremely high quality and safety standards for ourselves and all of our suppliers and partners. Petcurean products are manufactured at plants which are EU, FDA and CFIA certified, meaning they must meet a very high standard of sanitation, cleanliness and manufacturing practices.

Calorie Content

If you look close, you might see something that reads “ME =…”.  ME, means “Metabolizable Energy”, which is a measurement of actual “utilization” of the nutrients in the pet food, and is the best way to determine available energy in a food.

Things to consider

How much to feed your pet should take into consideration not only the calorie content of any food, but also the ingredient quality and the condition and metabolism of your pet.

Photo courtesy of Ellie Stivers