
When it comes to ingredients only the best of the best will do
Our trusted network of farmers, ranchers, and producers provide us with a constant source of healthy, premium quality market-fresh meats, veggies, fruits, and berries. We never use by-products, growth hormones, or artificial preservatives.

NOW FRESH™
Fresh, Simple, Whole. For every size & stage of life.
We use only premium-quality fresh meats & fish
Minimally processed, with no by-product or meat meals
Tailored to your pet’s life stage and breed size
Bursting with over 20 nutrient-rich superfoods


GO! SOLUTIONS™
Solutions for your cat's unique dietary needs
Over 20 years of pet nutrition expertise
Complete + balanced recipes packed with functional ingredients
Recipes tailored to address your pet's specific needs
Zero by-product meals or artificial preservatives


GATHER™
Crafted from certified and organic ingredients, sustainably produced
Fresh & Dehydrated Single Source Primary Protein
No Rendered Ingredients
No Genetically Engineered Ingredients (NON-GMO)
Complete and balanced nutrition


Summit
Elevated Nutrition Your Pet Will Crave
Delicious multi protein recipes with flavour in every bite
Carefully formulated recipes by pet nutritionists to help you and your pet
Accessible, quality nutrition, packed with value
Complete & balanced with no corn, wheat, soy, potato, or by-product meals


“I was able to put Molly on NOW FRESH™ Grain Free Senior after getting information via e-mail from your very helpful staff…I know she is getting good nutrition with NOW FRESH™ Senior...her diabetes is stable and her pancreas has settled down…Molly is doing great! Thanks!”
- Kim