It could only be fresher if you made it from scratch

NOW FRESH
"Fresh." It sounds good when you say it, and tastes good when you eat it.

It’s no surprise that cats love the freshness of NOW FRESH™ dry cat food. It’s so fresh, it’s like eating off the kitchen counter (down, girl). We pack NOW FRESH™ grain free cat food full of nutritious ingredients like 100% market-fresh turkey, salmon and duck. 100% fresh Omega 3 and 6 oils from coconuts and canola. Wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum!

Now-Fresh-Kitten-Adult-Senior

Zero grains, zero rendered meats, zero by-product meals, or artificial preservatives.

 

Grain Free Kitten Food
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Grain Free Kitten Food
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Fish Recipe for Adult Cats
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Grain Free Fish Recipe for Adult Cats
Made with 100% FRESH trout, salmon, herring, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Senior Cat Food Recipe
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Grain Free Senior Cat Food Recipe
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Adult Food
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Grain Free Adult Food
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Wild Salmon Stew with Bone Broth
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Grain Free Wild Salmon Stew with Bone Broth
Made with 100% FRESH salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Wild Salmon Pâté with Bone Broth
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Grain Free Wild Salmon Pâté with Bone Broth
Made with 100% FRESH salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Grain Free Turkey Stew with Bone Broth
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Grain Free Turkey Stew with Bone Broth
Made with 100% FRESH turkey and salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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New
Grain Free Pork Pâté with Bone Broth
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Grain Free Pork Pâté with Bone Broth
Made with 100% FRESH pork and salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
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Cats | Health & Nutrition
A guide to choosing the right food for cats

“When I found GO! DAILY DEFENCE™ Chicken recipe, and saw it was made in Canada, I bought the bag and have never looked back. The first thing I noticed was the change in Bailey’s coat, it had a softness and shine to it that wasn’t there before. Her teeth are in great shape.”

- Pauline

Dogs | Your Success Stories
Read more love letters we've received from more-than-happy customers
Cats | Dogs | FAQs | Health & Nutrition
FAQ: What is the difference between GO!, NOW FRESH and GATHER?