It could only be fresher if you made it from scratch

And tastes good when you eat it. It’s no surprise that cats love the freshness of NOW FRESH™ cat food. It’s so fresh, it’s like eating off the kitchen counter (down, girl). We pack NOW FRESH™ grain free cat food full of nutritious ingredients like 100% market-fresh meat or fish. 100% fresh Omega 3 and 6 oils from coconuts and canola. Wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum!
Discover our recipes for Kittens, Adults and Senior cats.
0% grains, gluten, wheat, beef, chicken, corn or soy
0% rendered meats, by-products, added growth hormones or artificial preservatives



“When I found GO! DAILY DEFENCE™ Chicken recipe, and saw it was made in Canada, I bought the bag and have never looked back. The first thing I noticed was the change in Bailey’s coat, it had a softness and shine to it that wasn’t there before. Her teeth are in great shape.”
- Pauline