When it comes to ingredients only the best of the best will do
Our trusted network of farmers, ranchers, and producers provide us with a constant source of healthy, premium quality market-fresh meats, veggies, fruits, and berries. We never use by-products, growth hormones, or artificial preservatives.
Fresh, Simple, Whole. For every size & stage of life.
We use only premium-quality fresh meats & fish
Minimally processed, with no by-product or meat meals
Tailored to your pet’s life stage and breed size
Bursting with over 20 nutrient-rich superfoods
Solutions for your dog's unique dietary needs
Over 20 years of pet nutrition expertise
Complete + balanced recipes packed with functional ingredients
Recipes tailored to address your pet's specific needs
Zero by-product meals or artificial preservatives
Crafted from certified and organic ingredients, sustainably produced
Fresh & Dehydrated Single Source Primary Protein
No Rendered Ingredients
No Genetically Engineered Ingredients (NON-GMO)
Complete and balanced nutrition
Wholesome nutrition for complete health
Three meat proteins for maximum flavour.
Zero beef, wheat, corn or soy.
Recipes created to give your dog a completely balanced diet.
Balanced omega oils to promote skin and coat wellness.
“Since buying NOW FRESH™ Grain Free Adult…he devours his meals, and can’t wait for the bowl to be put out twice a day. He is healthy and thriving, thanks in part to your quality products.”