It could only be fresher if you made it from scratch

NOW FRESH
"Fresh". It sounds good when you say it

And tastes good when you eat it. It’s no surprise that dogs and cats love the freshness of NOW. It’s so fresh, it’s like eating off the kitchen counter (down, girl). We pack NOW FRESH™ full of nutritious ingredients like 100% market-fresh meat or fish. 100% fresh omega 3 & 6 oils from coconuts and canola.

Now-Fresh-Puppy-Adult-Senior

Discover our recipes for Puppies, Adults and Senior dogs.

0% grains, gluten, wheat, beef, chicken, corn or soy

0% rendered meats, by-products, added growth hormones or artificial preservatives

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All Recipes All Breeds Large Breed Small Breed
All Breeds
Grain Free Puppy Dog Food Recipe
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Now Fresh All Breeds
Grain Free Puppy Dog Food Recipe
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
All Breeds
Grain Free Adult Dog Food Recipe
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Now Fresh All Breeds
Grain Free Adult Dog Food Recipe
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
All Breeds
Grain Free Senior Dog Food Recipe
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Now Fresh All Breeds
Grain Free Senior Dog Food Recipe
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
All Breeds
Grain Free Fish Recipe for Adult Dogs
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Now Fresh All Breeds
Grain Free Fish Recipe for Adult Dogs
Made with 100% FRESH trout, salmon, herring, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
All Breeds
Grain Free Red Meat Recipe for Adult Dogs
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Now Fresh All Breeds
Grain Free Red Meat Recipe for Adult Dogs
Made with 100% FRESH lamb, venison, pork, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Small Breed
Grain Free Small Breed Puppy Recipe
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Now Fresh Small Breed
Grain Free Small Breed Puppy Recipe
Made with 100% FRESH turkey, salmon, duck, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Small Breed
Grain Free Small Breed Adult Recipe
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Now Fresh Small Breed
Grain Free Small Breed Adult Recipe
Made with 100% FRESH turkey, salmon, duck, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Small Breed
Grain Free Small Breed Senior Recipe
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Now Fresh Small Breed
Grain Free Small Breed Senior Recipe
Made with 100% FRESH turkey, salmon, duck, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Large Breed
Grain Free Large Breed Puppy Food Recipe
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Now Fresh Large Breed
Grain Free Large Breed Puppy Food Recipe
Made with 100% FRESH turkey, salmon, duck & 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Large Breed
Grain Free Large Breed Adult Recipe
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Now Fresh Large Breed
Grain Free Large Breed Adult Recipe
Made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
Large Breed
Grain Free Large Breed Senior Recipe
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Now Fresh Large Breed
Grain Free Large Breed Senior Recipe
Made with 100% FRESH turkey, salmon, duck, and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
New
All Breeds
Grain Free Turkey Stew with Bone Broth
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Now Fresh All Breeds
Grain Free Turkey Stew with Bone Broth
Made with 100% FRESH turkey and salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
New
All Breeds
Grain Free Pork Stew with Bone Broth
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Now Fresh All Breeds
Grain Free Pork Stew with Bone Broth
Made with 100% FRESH pork and salmon and 100% fresh Omega 3 & 6 oils from coconuts and canola.
more details Save $5 Save $5
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Cats | Dogs | FAQs | Health & Nutrition
FAQ: What is the difference between GO!, NOW FRESH and GATHER?

“As a breeder I highly recommend GO! DAILY DEFENCE™…I also suggest to people who have dogs with coat conditions (i.e. those dogs with tendencies to get dry skin or other ailments that affect their coats) that they switch to feeding GO! I would like to add that dogs LOVE GO!“

- Yvonne

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