We’re excited to bring you the final stretch of our GO! SOLUTIONS brand refresh by repositioning GO! SENSITIVITY + SHINE to GO! SENSITIVITIES Limited Ingredient Recipes. Ingredient updates to the recipes are extremely minor and will not impact the Guaranteed Analyses, calorie content, palatability or performance; most pets will be able to switch immediately with no transition time required.


What exactly is meant by “Limited Ingredient Diet”? Does the definition vary brand-to-brand?

AAFCO does not currently have a definition for Limited Ingredient Diets. Our definition, “single-source primary proteins with as few additional ingredients as possible to meet the nutritional requirements of pets” is commonly accepted and used by the majority of LID pet food recipe producers.

Why did you include tapioca in your Limited Ingredient recipes?

Carbohydrates, such as tapioca, are a highly digestible food source and are also important in kibble for a variety of reasons. The shape, texture and density of kibble is dependent on the carbohydrate (starch) content of the food. This is very important, as mouth feel and the structure of the kibble helps to determine palatability, particularly for small breed dogs.

While tapioca is sometimes viewed as a controversial “starch” ingredient, scientific research shows there is no evidence that the glycemic index affects pets’ health. Furthermore, there is no evidence to suggest that pets do not respond well to tapioca. In fact, tapioca is a great ingredient for limited ingredient recipes because it does not contain protein, which is the primary nutrient triggering food allergies or sensitivities.

What is rotation feeding and why are the GO! SOLUTIONS SENSITIVITIES recipes well-suited for this style of feeding?

Rotation feeding is when pet parents switch their dog or cat’s food between different flavours so they receive more variety in their diet. Each of the recipes in the GO! SOLUTIONS SENSITIVITIES line are formulated with the same base recipe so pets can rotate between the recipes easily without a transition period – provided that the pet is not sensitive to any of the proteins.

Why does the GO! SENSITIVITIES Duck recipe for cats include flaxseed while the GO! SENSITIVITIES Pollock recipe for cats does not?

It is important to remember that each ingredient in a recipe has its own nutritional composition.. Meat ingredients, such as duck and pollock, contribute more to a recipe than just protein, they also provide minerals as well as fat. So, we have to balance each ingredient’s nutritional compositions together to ensure we are achieving a perfectly balanced recipe. In this case, pollock is a great source of marine-based omega 3s on its own, while duck is not. Therefore, in the GO! SENSITIVITIES Duck recipe, we added omega 3-rich flaxseed to reach the level of omega 3 fatty acids required to make this recipe perfectly complete and balanced.

Are you making any changes to the bag sizes? How will this affect the Frequent Buyer Program?

We are reducing the size of our small and large bags to offer the best possible pricing to our customers. Small GO! SENSITIVITIES bags will transition from 6lb to 3.5lb for dogs and from 4lb to 3lb for cats; large GO! SENSITIVITIES bags for dogs will transition from 25lb to 22lb; large GO! SENSITIVITIES bags for cats will remain at 16lbs. We will also be adding 12lb bags for dogs to the mix (excluding the GO! SENSITIVITIES Venison recipe).

We will happily honour the frequent buyer card transition for customers currently on a small or large bag program; please speak to your Petcurean Sales rep or call our Nutrition Hotline at 1-866-864-6112 to understand your options.

Why did you choose salmon, coconut, and canola oil as the fat sources for most of the GO! SENSITIVITIES Limited Ingredient recipes?

Providing the correct balance of omega 3 and 6 fatty acids in a pet’s diet is imperative to ensure optimal health. Omega 3 fatty acids are mainly derived from marine-based ingredients such as salmon oil, while omega 6 fatty acids are found in terrestrial animal and plant-based fats such as chicken fat and canola oil. In order to support growth and maintenance in each life stage, including puppies and kittens who require higher levels of DHA and EPA for proper brain and eye development, our GO! SENSITIVITIES Limited Ingredient recipes use a combination of salmon, coconut, and canola oil to ensure each fatty acid is included in the correct amount.

Why is chicken fat included in the GO! SENSITIVITIES Limited Ingredient Duck recipe for cats, when the version for dogs includes canola, coconut, and salmon oil?

Chicken fat was chosen for the GO! SENSITIVITIES Limited Ingredient Duck recipe for cats because it is an excellent palatability enhancer. Balanced with the natural fatty properties of duck meat, chicken fat offered the ideal omega 3 and 6 fatty acid composition desired for this recipe.

Why do the LID pollock recipes for dogs and cats, and the LID salmon recipe not include salmon oil?

We carefully select our fat sources to achieve the ideal balance of omega 3 and 6 fatty acids. Fish ingredients, such as pollock and salmon, naturally contain a good assortment of omega 3s so it was not necessary to also include a marine-based oil.