Petcurean Announces GATHER
A New Category of pet food with Certified, Organic, Non-GMO and Sustainable Ingredients in a Single Brand
GATHER™ charts a new course with certified organic free-range chicken, MSC certified line-caught cod and certified vegan recipes, all free of rendered ingredients for discerning pets and pet parents
Las Vegas, Nev., August 2, 2016 – With the knowledge that consumers are increasingly demanding sustainability, transparency and organic ingredients in their pet food, and scrutinizing more than ever for quality and safety, Petcurean today announced GATHER. GATHER is a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients. The recipes are perfectly blended and balanced to provide dogs and cats with premium quality, natural nutrition and are free from rendered ingredients.
When developing GATHER, Petcurean searched for and found a handful of farmers, growers and fishers of the highest integrity, who were practicing the responsible and sustainable production of extraordinary quality and natural ingredients. Those who earned Petcurean’s confidence have become the secured sources and trusted partners that supply the premium quality ingredients used in GATHER. Each recipe is free from rendered or genetically engineered ingredients and features a single source, fresh and dehydrated primary protein – including a Marine Stewardship Council (MSC) certified cod recipe for dogs, an organic chicken recipe for dogs and for cats and a certified Vegan recipe for dogs featuring organic peas. Specifically, the line-up includes the following recipes:
- Wild Ocean: The single source fish protein in Wild Ocean is MSC certified fresh line-caught cod, pulled from the cold, clean waters off the coast of Alaska. Cod is an excellent source of high quality protein, and provides essential nutrients, vitamins and minerals. And Petcurean is proud to say it comes from one of the world’s best managed, most sustainable fisheries in the world. Cod is blended with MSC certified krill, peas, lentils, chickpeas, organic flaxseed and other essential ingredients to provide a hearty, healthy meal for adult dogs.
- Free Acres: The chicken in the delicious Free Acres recipe is sustainably produced, certified organic and free-run. And, it is the single source of poultry protein. Petcurean has included other wholesome foods such as organic peas, lentils, krill, organic flaxseed, blueberries and cranberries to provide dogs and cats with extra nutrition and extraordinary flavours.
- Endless Valley: A plant based diet can be a great option for dogs, their humans and the environment. The secret, for dogs anyway, is that they consume sufficient protein containing all the essential amino acids, and complementary ingredients that provide complete and balanced nutrition. Endless Valley’s certified organic pea protein and other pure and natural ingredients are crafted into a vegan certified recipe especially for dogs with vegan appetites.
“As a company, we’ve always been committed to providing nutritious, quality recipes for pets using whole food ingredients, and with GATHER, we’re taking our commitment one step further by meeting the growing consumer demand for complete responsibility and accountability,” said Rick van Schagen, President at Petcurean.
“We took time to seek and find partners whose integrity, transparency and sustainability practices mean we can deliver functional, whole foods from the earth and oceans to keep pets healthy, happy and loving life, as naturally as possible. Consumers are increasingly demanding unique, natural brands – we created GATHER to be proactive and ready to meet that demand.”
GATHER’s certified organic ingredients meet strict government standards for how foods are grown, handled and processed using organic agricultural methods. Certified organic chicken is raised humanely with certified organic feed with no animal by-products or antibiotics, and require access to outdoor, pesticide-free pastures. Certified organic crops focus on soil fertility, including crop rotation, compost as fertilizer, and organic methods to control pests, disease and weeds.
In addition, GATHER is the first Canadian manufacturer of dry dog food to obtain MSC certification, a label provided by The Marine Stewardship Council to easily identify seafood which has been caught by fisheries that follow sustainable practice and care for the environment. The MSC seafood certification and eco labeling program is recognized as the global “gold standard” for sustainable, traceable, wild-caught seafood.
“We applaud Petcurean for bringing seafood sustainability to the forefront in a category where the provenance and sustainability of seafood is often an afterthought,” says Jay Lugar, program director for MSC in Canada. “By purchasing the MSC certified GATHER formula, dog owners directly support fisheries and fishermen who care about the environment and protecting the stocks they fish for the future.”
GATHER’s Endless Valley carries the Certified Vegan Trademark which guarantees that the recipe is vegan and does not contain any animal ingredients or animal by-products, uses no animal ingredient or by-product in the manufacturing process, and has not been tested on animals.
To further show Petcurean’s commitment to sustainability, GATHER leverages a USDA certified bio-based packaging to help reduce the product’s environmental impact. By using bags that are one-third plant-based, Petcurean has reduced its use of petroleum-based resources by 30 percent; for every 16 lb. bag the company makes, it saves close to a 4lb. bag worth of petroleum-based material.
The GATHER line of pet food will be available for order by pet specialty retailers as of today, and for consumer purchase in October. We GATHER you will like it.
About Petcurean – Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet’s unique dietary needs; NOW FRESH is the only dry pet food to use 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 20 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more.