Petcurean launches new and improved GO! feline diets

Abbotsford, BC – Petcurean is excited to announce the reformulation of two of their GO!™ Feline diets GO!™ Grain Free Freshwater Trout Recipe and GO!™ Grain Free Chicken Turkey and Duck Recipe.

About the new and improved GO! Grain Free Freshwater Trout + Salmon Recipe: This recipe is packed with trout and salmon protein & omega oils for healthy skin and a beautiful coat and includes selected unique ingredients for cats with sensitivities.

The new recipe also features:
Prebiotics and probiotics to aid with digestive health
Added Taurine to support vision & heart function
Antioxidants for increased immunity
DHA & EPA to support brain & eye development
A small kibble shape and a highly palatable flavour
Zero grains, gluten, beef, wheat, corn or soy
Zero by-product meals, added growth hormones or artificial preservatives

About the new and improved GO! Grain Free Chicken, Turkey and Duck Recipe: This recipe is packed with pure protein power and is prepared with a balanced blend of premium quality proteins and omega oils along with high meat inclusion for sustained energy.

The new recipe also features:
Prebiotics and probiotics to aid with digestive health
Added Taurine to support vision & heart function
Antioxidants for increased immunity
DHA & EPA to support brain & eye development
Omega oils for healthy skin & coat
Zero grains, gluten, beef, wheat, corn or soy
Zero by-product meals, added growth hormones or artificial preservatives

“We are very excited to announce these formulation changes as we are certain our customers are going to see an improvement on the consistency of the kibble and the performance of the food,” says Michele Dixon, Health & Nutrition Specialist at Petcurean.

Specifically, the formulation changes include:

GO! Grain Free Freshwater Trout Recipe:
Adding salmon meal, an excellent and consistent fish source which increases the level of Omega 3’s by 40%
Reducing the fibre from 2% max to 1.5% max and adding pea fibre for hairball control
Decreasing the phosphorus level from 1.2% min to 1.1% min (great news for senior cats)
Reducing the ash from 8.5% max to 7.5% max for consumers looking for a high meat inclusion diet with less ash
Increasing DHA level from .15% min to .20% min to support brain development and joint health

GO! Grain Free Chicken, Turkey and Duck Recipe:
Changing first ingredient to chicken meal, and the following 6 ingredients to meat or meal sources, assuring a high meat inclusion diet for carnivorous cats
Decreasing fat level from 21% to 18%
Increasing Taurine level from 1800 mg/kg to 2050 mg/kg min to support vision
Reducing the fibre from 2% max to 1.5% max
“Our GO!™ Trout and GO!™ Chicken, Turkey & Duck customers can rest assured that the change will be positive for their pets. Like all changes, however, we do recommend that our customers introduce the formula gradually, over a 10 day period if possible,” adds Ms. Dixon.

The newly named GO! SENSITIVITY + SHINE™ Grain Free Freshwater Trout + Salmon Recipe and GO! FIT + FREE™ Grain Free Chicken, Turkey + Duck Recipe will be available on retail store shelves starting in early 2012. If you have any questions or concerns about these product changes, Petcurean welcomes you to call their Health and Nutrition Specialist at 1.866.864.6112. Live support is available Monday to Friday, 8 am to 5 pm Pacific Standard Time.

About Petcurean Pet Nutrition

Petcurean Pet Nutrition is a Canadian-based, family-owned company committed to selling superior quality, nutritionally-balanced pet foods choices using natural, premium and fresh ingredients. We make every decision with the best interest of dogs and cats in mind. For more information please visit petcurean.com

Media Contact:
Jaimie Turkington
Marketing Manager