Call for Submissions: Petcurean Uplifts the Underdogs

Woman and Dog

Contest Shines a Light on Overlooked Adoptable Dogs & Will Award One Lucky Pup Free Food for Life

Chilliwack, B.C. (May 15, 2018) – As part of its commitment to putting pets first, premium pet food manufacturer, Petcurean, is pleased to announce its “Uplift the Underdogs Contest,” an online contest open to all rescue groups and animal shelters located in Seattle, Portland, Vancouver, Toronto and their surrounding areas. Open now through June 1, the contest will help increase adoption consideration for “underdogs” – dogs who are traditionally less likely to get adopted due to age, appearance, or other issues. By inspiring people to see beyond these so-called imperfections and focus on the amazing heart and spirit of the dogs, the contest will help underdogs find the loving homes they deserve.

In 2017, nearly 13,000 dogs were rescued by the Seattle Humane Society and Oregon Humane Society alone1. When you factor in dogs rescued by other local rescue groups and shelters on both sides of the border, this already impressive number climbs much higher.  While some dogs get adopted very quickly, others have a much harder time finding their forever home.

The Uplift the Underdogs contest intends to shine a light on dogs that were rescued but haven’t been adopted and still need loving homes. Rescue organizations are encouraged to submit details about their most deserving dogs for the chance to win a lifetime supply of Petcurean’s GO! Solutions® food for the winning dog and a 500lb donation of pet food to the shelter or rescue group.

“We believe all dogs are deserving of forever homes. Whether they’re older, have dietary issues, aren’t conventionally cute, or face unique challenges of any sort. We want to encourage people to give these overlooked dogs forever homes,” said Christine Mallier, PR & Community Relations Manager at Petcurean. “It’s what’s inside that counts and these dogs all have so much love to give. At Petcurean, we recognize and celebrate the unique traits that each individual dog has and are committed to helping them live healthy, happy lives full of love.”

After completing the online application form, two finalists from each city will move to the next round, for a total of eight finalists.  During this round, consumers will vote for their favorite dog through Petcurean’s Facebook and Instagram pages. The dog that receives the most comments and likes over one week will be awarded the grand prize. The winner will be announced on June 18.

Prizing details:

Grand Prize

  • Lifetime supply of Petcurean dog food
  • Feature in a Petcurean marketing campaign
  • Promotion on Petcurean’s website and social channels
  • Free make-over grooming service
  • 500lb donation of Petcurean pet food to the winning dog’s shelter/rescue group
  • A Petcurean gift basket filled with supplies, toys and more

All Finalists

  • 1-year supply of Petcurean dog food
  • Free make-over grooming service
  • 500lb donation of Petcurean pet food to the winning dog’s shelter
  • A Petcurean gift basket filled with supplies, toys and more

 

“Shelter dogs are already underdogs due to a lot of misconceptions about how they wind up there in the first place.  And those with “issues” are the underdogs of the underdogs, having a much harder time finding their forever home,” continued Mallier. “We hope that all dogs featured in the contest find forever homes, and we encourage all rescue organizations and shelters in the area to participate, as this is a great opportunity to generate more visibility and awareness for these groups who tirelessly advocate for the adoption and welfare of pets day and night.”

For more information on Petcurean’s Uplift the Underdog contest and to enter, visit  www.petcurean.com/underdog. Eligibility restrictions apply. Entry is open now through June 1, 2018.

About Petcurean – Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO!NOW FRESHGATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet’s unique dietary needs;  NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 25 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more.

12017 Seattle Humane Society and 2017 Oregon Humane Society Report